UGC NET Syllabus for Mass Communication and Journalism , Ph 078-380-243-65

UGC NET Mass Communication Paper II & Paper III ( Part A & B )
Unit – I

• Communication and Journalism – Basic terms, Concepts and definition, Nature and Process.
• Types of Communication.
• Mass Communication – Nature of Media and Content.
• Mass Communication in India – Reach, access and Nature of Audience.

Unit – II

• Role of Media in Society.
• Characteristics of Indian Society – Demographic and Sociological impact of media in general.
• Impact of media on specific audiences – Women, children, etc.
• Mass media effects studies and their limitations.
• Mass campaigns for specific issues – Social concerns, environment, human rights, gender equality.
• The press, radio, television, cinema and traditional form of communication.

Unit – III

• Journalism as a Profession.
• Journalists – Their role and responsibilities.
• Indian Constitution and freedom of press.
• Research Restrictions.
• Ethics and Journalism.
• Careers in Journalism and Mass Media.
• Training – Problems, perception and response by the industry Media management – Principles and practices.
• Professional organisations in Media
• Media Laws in India.

Unit – IV

• History of Print and Broadcast media in general with particular reference to India.
• Post – independent developments in print.
• Newspapers – English and Indian language press – major landmarks.
• Magazines – Their role, bookphase and contemporary situation.
• Small newspapers – Problems and prospects.
• Press Commission, Press Councils – Their recommendations and status.
• Development of Radio after independence – Extension role, radio rural forums and local broadcasting – General and specific audience programs.
• Development of Television – Perception, initial development and experimental approach; SITE phase and evaluation; Expansion of television – Post – Asiad phase, issues concerns and debates over a period of time.
• Committees in broadcasting – Background, recommendations and implementation.
• Cinema – Historical overview and contemporary analysis – Commercial, parallel and documentary genres – Problems and prospects for the film industry.

Unit – V

• Communication and theories of social change.
• Role of media in social change – Dominant paradigms.
• Critique of the Dominant paradigm and alternative conception.
• Development initiatives – State, market and the third force (NGO sector).
• Participatory approaches and community media – Ownership and management perspectives.

Unit – VI

• Introduction of research methods and process
• Mass communication research – Historical overview
• Administrative and critical traditions
• Effects research – Strengths and Limitations.
• Communication research in India – Landmark studies related to SITE.
• Content analysis – Quantitative and qualitative approaches.
• Market research and its relationship to Communication particularly advertising.
• Sampling techniques – Strengths and Limitations.
• Statistical methods of analysis basics.

Unit – VII

• Colonial Structures of Communication.
• Decolonisation and aspirations of nations.
• Conflicts related to media coverage and representation.
• International news agencies – Critique.
• MacBride Commission – Recommendations and policy options.
• Contemporary issues related to transnational broadcasting and its impact on culture, various perspectives and cultural impact.
• Convergence of media – Problems and options.
• Media Policies in an International Context.
• India’s position and approach to international communication issues.

Unit – VIII

• Radio & TV and Video as Media of Communication.
• Grammar of TV & Radio and Video.
• The Production Team.
• Role of Producer.
• Different Types of Programs :
  • Writing for Radio
  • Writing for TV – Researching for Scripts
  • The Visual Language
  • Camera Movements
• Basic Theories of Composition – Cues and Commands.
• Formats for Radio – Television – News, Sitcoms, Features, Commercials, Operas, Documentaries, Cinema, Theatre, Drama.
• Editing Theory and Practice.
• Sound Design, Microphones, Sets and Lighting.
• Satellite, Cable television, Computers, Microchips.

Unit – IX

• Advertising.
• Marketing.
• Ad copy and Layout.
• Public Relations.
• Public Opinion.
• Propaganda.

Unit – X

• The Techniques.
• Different forms of writing.
• Printing Technology and Production methods.
• News agencies.
• Syndicates and Freelancing.
• Specialised areas of Journalism.

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